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5 Ways To Improve Your Public Speaking Skills

Looking for ways to improve your communication, boost your confidence as a leader, and engage with your organization (and community) on a new level? Public speaking is the answer.

This may not be your favorite form of communication — but by honing your speech skills, you will be able to execute your vision on a larger scale than ever before. The best part? These tips aren’t just for keynote speakers. They’re useful for CEOs, team leaders, and anyone in your organization looking for ways to get meaningful messages across in clear, accessible ways.

Ahead, five ways you can improve your public speaking skills — starting today.

Be a storyteller

The first step on your journey to better public speaking? Stop thinking of yourself as an orator, lecturer, keynote speaker, or whatever the occasion might call for. You’re a storyteller, first and foremost!

According to Jennifer Aaker, a marketing professor at Stanford University Graduate School of Business, stories are more memorable than facts alone — up to 22% more memorable, in fact. That’s significant! Most people probably don’t see themselves as natural public speakers, but we’ve all told a story before: a funny anecdote to a friend, a teaching moment to your child, a spooky tale told around a summer campfire. By tapping into your storyteller side, you can help make the public speaking process a little easier.

Even settings that seem more formal or fact-focused can benefit from story elements. For example, if you’re making a financial presentation, you may be able to illustrate key findings with a story about how they impact your organization on a more personal level. Of course, you don’t need to forego exciting figures and important data entirely — but by bolstering your speech with a humanizing story, you make it that much more powerful!

Be kind… to yourself!

We tend to be our own worst critics, especially when it comes to public speaking. Though this type of communication can be nerve-wracking, it’s helpful to remember that everyone’s been there, in some or another. Look at it this way: when you’re an audience member, are you picking apart every detail about the speaker in front of you? Or, more likely, are you trying to absorb what they say — maybe even getting lost in your own thoughts about your next meeting, or upcoming projects?

The bottom line: no one will ever analyze you quite as much as you analyze you! Once you embrace this, you’ll be able to relax and engage with your audience on a new level.

Keep logistics in mind

It’s easy to forget presentation and technology logistics while you focus on the material of your speech, but this is an important step, too! You don’t need to use props or an elaborate slideshow to make your speech more engaging — but if you find it helpful to illustrate key concepts, you’ll want to ensure that the setting of your speech is compatible with whatever software you decide to use. (The last thing you want before a big speech is technical difficulties!) A few more considerations:

  • How easily your presentation flows from point to point
  • The amount of information on each slide (it’s best not to “overcrowd” a page, even
    digitally)
  • How you plan to speak and control your slideshow at the same time. Don’t be afraid to rehearse this for a smooth presentation day of!
  • 93% of communication is non-verbal. Sometimes, it’s less about what you say and more about how you say it!

Know your audience

While certain speech practices work across the board (such as the power of storytelling!), you’ll still want to refine your approach for your specific audience. Consider factors such as:

  • Whether you’re speaking virtually or in-person
  • The level of formality of your event
  • How well you know your audience
  • The audience size

Chances are, you’ve been part of many different audiences — keynote speeches, quarterly presentations, school orientations, you name it. Harness these experiences to inform your approach. For example, what did you like (or dislike) about a memorable guest speaker? Where
possible, jot down notes about speeches that captivate you in the moment, so you can employ those strategies when it’s your turn. You’ll thank yourself later!

Knowing your audience is also about making your audience more important than the words you are using. Connect deeply with the audience and they will retain more and be more engaged.

Learn by example

Speaking of speeches that inspire — if you want to seriously expand your communication skills, learn by example! You wouldn’t write a book before reading a few first or make a delicious dessert without embracing your sweet tooth from time to time. The same idea applies to public
speaking. Fortunately, there are plenty of ways to access engaging speeches you can learn from, whether you find buzzworthy talks online or welcome a guest speaker to your organization! On that front, Jayson Meyer is more than happy to help.

With experience delivering encouraging, effective messages on a variety of topics — from maximizing revenue to motivating employees — Jayson is ready to support your team and share valuable public speaking insights at the same time! Connect with him today to learn more.

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Why Companies Are Starting To Put People Before Profits

When profits are down, business leadership often makes up for that shortfall at the expense of employees. They may freeze wages, cancel bonuses, or eliminate perks. At the same time, they often expect employees to intensify their efforts.

Additionally, leadership may sacrifice customer experience. This is often justified with claims that it’s necessary to boost revenue and cut expenses.

All of these choices are demoralizing for workers and frustrating for customers. Fortunately, things are starting to shift — and many companies are now putting people before profits. Keep reading to find out why and to learn some improvement strategies for businesses that want to make similar changes.

Why are people-first approaches getting more popular?

Businesses are making this change for several reasons. First, consumers are demanding it. Price and quality may be key considerations, but customers also want to buy from companies that share their values. This means:


• Paying people well and offering attractive benefits
• Committing to environmental stewardship
• Caring for the community

Customers are also demanding that companies deliver better experiences. All of these developments have led leaders to realize that more stakeholders are involved in business success than just the investors. People are the key input ingredient to any business. Hiring quality people and taking care of them leads to more customer engagement and satisfaction which ultimately leads to more profitability.

People-focused improvement strategies for businesses

A company can experience long-term success if it has employees who are engaged and happy, customers who are proud to be associated with it, and a community that believes it adds value. Doing the right things for the right reasons follows the laws of attraction and brings into our personal realities the things we desire. Focusing on quality outcomes, whether that’s a customer engagement or a relationship, leads naturally leads to profit. Here are some strategies to achieve that success:


• Create a social responsibility statement and ensure your policies reflect it
• Audit and improve diversity efforts
• Build a pro-employee culture
• Collect employee feedback and act on it
• Review salary and benefits schedules
• Offer workers autonomy and flexibility
• Hire for cultural fit
• Train leaders to manage for outcomes, not processes
• Make a commitment to improving sustainability
• Create initiatives to give back to the community

People before profit aren’t just nice words it is a time-tested philosophy that works. As you make modifications, remember that small, permanent changes over time will have more impact than major shifts that can’t be sustained. When we focus on adding value and serving others the profit always follows.

Looking for more insights on balancing people with profits in your organization? Connect with Jayson Meyer today.

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The Art of Living

“Form a mental picture of what you want to be, and of all that you want in person, property and environment; dwell upon it until it is clear and definite to you, and hold it until it arouses intense desire.”

I recognize that I am on an incredible journey in life and I am in love with every second of it. I’m so grateful to live this life and I want to do it with purpose, honor, and integrity. This is how I choose to live:

I am deeply thankful. My beating heart is enough of a reason to appreciate the moment. Each day I invest time early in the morning to reflect, meditate, and appreciate my existence. As frequently as possible, I reflect at the end of the day on what happened.

I try to always do the right thing and I know it’s right because it serves the greater good, it doesn’t hurt another person, and it is done with love. When I know it’s the right thing I don’t let other people’s filters or perception deter me from what I know in my heart to be right. I have the courage to stay true to my beliefs and I don’t apologize for being me.

I seek the good, the true, and the beautiful in all aspects of life. I am committed to that which is “right” against the backdrop of natural laws of the universe. I am always assessing each situation to make sure it creates”synergy” or win-win situations.

I don’t take anything or anyone for granted. It took 13.8 Billion years to get to this very moment. I am constantly scanning each moment with the objective of leaving it better by being a participant. I do this as an expression of gratitude because I exist and I was granted the opportunity to be a part of the moment.

I don’t let my pride or ego interfere with results and effectiveness. I understand that to influence outcomes I can’t always control the events. I have the courage to yield to circumstances in order to achieve my aim. I don’t always listen to the voice in my head

Engrained in my DNA is an intense desire for things to be the best they can be.
I try not to settle for anything less than the best for a given situation regardless of time, effort, or money. I have high expectations but I aim for perfection and settle for excellence. I think before I act and I clearly see the objective of my actions or activity. I focus on doing the minimum necessary, at maximum effort, to achieve the best possible outcomes.

I recognize we all have filters that skew how we see reality so I don’t let my ego close my mind to the possibility that I may know nothing and I could be wrong. When someone presents a better idea I show gratitude and embrace it.

I believe that everything is a gift and every material possession is on loan. I appreciate form and function of material goods but I don’t pursue accumulation of goods as my chief aim. I recognize that when I die I can’t take material possessions with me so ultimately they mean nothing.

I have accepted my own mortality and I live each day liberated because I know that I may have an expiration date to my physical existence. This feeling allows me to maximize each moment and live life to the fullest.

As I turn my dreams into reality I don’t brag about my success, I let the results speak for themself. I strive to be the silent winner, the humble champion. I learn from my failures and share the lessons with others to help them learn.

I am simply grateful to exist and live this life so I can evolve into the best version of me. Thank you for this opportunity.