The way we “appear” physically tells a story. Our physical bodies are outward expressions of our state of mind. We reflect outwardly what we think internally. The way we take care of our physical bodies is a direct manifestation of the value we attribute towards ourselves. Those that take great care in their physical appearance demonstrate the value they put on “self”. It also tells you a story about a person. Specifically, ego, pride, and confidence levels. In business, knowing one’s audience allows us to direct our physical appearance to our audience to facilitate our goals or accomplish our intended mission. Whether we think about it consciously or not the physical body can not be separated from the mind.